Cultural differences between Denmark and USA are vast and their impact on your success on the US market is often underestimated. Whether managing your US partners, sales force, staff or subsidiary, cost-effective strategies and tools to handle cultural differences in respect to leadership, negotiations and recruitment are crucial.

Danish-American Business Forum is pleased to invite you to a seminar on:  

This seminar provides valuable knowledge about how to handle cultural differences in respect to leadership, recruitment and negotiations and give input to developing the optimal strategies and cost-effective tools. Experts from Aperian Global enlighten how cultural challenges can be solved through simple tools and strategies – including a free web-tool trial for all participants to use and explore after the seminar. To approach hands-on challenges, solutions and pitfalls, we have also invited experienced leaders from Coloplast, Fiberline and Novozymes to share their best – and worst – practise when operating in US business culture. For details please refer to agenda below