Fast Moving Consumer Goods in the US
- Growth Trends and Opportunities for your Company

Thursday, June 21, 2007 at 9:30-11:30 am
Host: McKinsey & Co, Ved Stranden 14, 1061 Copenhagen K

• Kristoffer Licht, Associate Partner, McKinsey & Co. New Jersey, USA, will talk about “Growth Trends and Opportunities in the North American Consumer Goods Market”
• Jørn Thulstrup, Chairman, Institute for Business Cycle Analysis will talk about “US Retail Demand - Up or Down in the Near-Term Future?”

Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover, and relatively low cost. Consumers generally put less thought into the purchase of FMCG than they do for other products. Though the absolute profit made on FMCG products is relatively small, they generally sell in large numbers and so the cumulative profit on such products can be large.


Best regards,

Suzanne Kürstein

Executive Director