Getting your message across is critical to succeed on the US market. However, reaching your customers across the Atlantic effectively can prove both challenging and expensive unless you consider alternative marketing communication strategies.
Danish-American Business Forum has the pleasure of inviting you to a seminar on:
|
How to get across to US customers
- Marketing communication strategies for Danish companies
|
|
Monday, May 17, 2010 3:00 am – 17:30 pm
Host: PA Consulting Group, Tuborg Boulevard 5, 2900 Hellerup |
This seminar provides valuable knowledge about how to tailor the communication marketing approach for your product or service to make it hit the right customer base US-style.
Presentations include how to incorporate cultural considerations, use of channels e.g. social media and the general marketing mind-set in the US. |
 |
|
Please register via e-mail to business@dabf.dk
Last day to register is May 12. After this date, registration is binding.
Participation fee: members of Danish-American Business Forum free of charge
Non-members: DKK 300,- + VAT |
Agenda
3:00
Welcome
by Einar Dyrhauge, Executive Director, Danish-American Business Forum
3:10
The Importance of Understanding your US Costumer
by Torsten Ringbjerg, former US based professor, 20 years at US University, Associate Professor, Marketing, Copenhagen Business School
3:40
Creating a Marketing Communications Strategy for the US Market
- Dos and don’ts from A-Z
By Marty Dugan, Marketing Executive, Boston-Denmark Partners
4:25
Penetrating the US market
- business development and networking through the use of Social Media
by Karl Peter Vilandt, International Management Consultant, PA Consulting Group
4:55
Q&A
5:10
Networking & refreshments |